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Women in Insurance Cancer Crusade (WICC) goes live with new website

The mission of Women in Insurance Cancer Crusade is to mobilize the Canadian Insurance Industry in the fight against cancer by focusing on cancer research, support and education.

Fundraising has been achieved through a variety of WICC functions, sponsored events and the purchase of branded products.

Since the inception of WICC in 1996, with the help of the entire insurance industry and its supporters, over $10 million has been raised in support of cancer research and education. Fundraising has been achieved through a variety of WICC functions, sponsored events and the purchase of branded products.

In April 2014, WICC launched a new website designed and delivered by AppCentrica. The new site is based on a WordPress platform with third-party plug-ins providing critical functionality for Event Management, Payment Gateway Services and a Shopping Cart.  The new website provides an easy-to-use and secure environment to:

  • update the website content, tailoring it to suit each provincial chapter,
  • manage events, including registration, payments and participant email messaging
  • receive and administer online donations, and
  • sell merchandise

Alexis Heatherington, Executive Administrator for WICC Ontario, commented, “The AppCentrica team were very easy to work with; they were professional, responsive and patient. They understood our needs and delivered a tailored solution that fit our budget. We’re so much more efficient now and can manage multiple events simultaneously with no issues.”

Paper lanterns at night spelling hope

When AppCentrica was brought in to assist, the creation of a new website had been underway for almost two years, but getting all the different components and functionality working together had been a real challenge. Our team worked with the WICC staff to outline the scope and requirements quickly and then execute. Within three months the site was complete, including new functionality that allows each provincial chapter to be more self-sufficient in managing their content and mail lists. In addition, the site became bilingual, allowing the Quebec WICC Chapter to use it as its main communication channel.

Rhonda English, a VP for CAA and the WICC Board Chair of Communications, was enthusiastic about the project, “It seemed to happen overnight! AppCentrica was able to give us technical and creative options, provide expert advice and then, depending on our direction, deliver a product in a very short timeframe. We’re thrilled with the result and the impact it’s having on our ability to achieve our organization’s mission.”

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